Things You Wanted to Know About Off Broadway Shoes

Tap to Read ➤ Tulika Nair

Buying shoes you have been drooling over, after seeing your fashion idol wear them, is not something that you can do everyday. But thanks to Off Broadway shoes which sell these designer footwear at discounted prices, many women have had this opportunity.

A walk in shoes closet. Manolo Blahniks and Christian Louboutins to adorn her feet. So Carrie Bradshaw has a life one can only dream of and yearn for. So what? Not everyone is headling the Sex and the City, but retail therapy ensures that those shoes that women drool over can be theirs for discounted prices.

Thanks to stores like Off Broadway shoes, a storehouse of trendy, fashionable, and new shoe styles which allow us to own the shoes of our dreams at dirt cheap rates. Here is a lowdown on this new Walmart of shoes.

Off Broadway Stores for Shoes

The first Off Broadway shoe store was opened in 1989. The name came from its location, just off Broadway, one of the busiest areas in the city. It was a warehouse operation initially open for three days a week in Nashville in Tennessee.

Off Broadway was one of the first to start a shoe store in a warehouse, allowing them to stock thousands of shoes, as compared to other shoe stores found across the country, which could not contain such a huge stock.

The concept was an immediate success with branches being opened in Charlotte in North Carolina and Virginia Beach in Virginia State, in just a couple of years. By the late 1990s, Off Broadway shoe warehouse locations spread throughout the country with more than 20 stores and warehouses operational.

In 2002, Off Broadway was sold to Deichmann Group, one of the largest shoe retailers, privately owned. It has about 2000 stores throughout the European continent and since it has been acquired, the company has expanded to include at least 75 stores coast to coast.

The USP of the company is that they sell high fashion shoes at 25% - 70% of their actual price. The shoes are all current fashion trends and are of the top most quality designed by the most famous shoe designers in the country, like Steve Madden, Kenneth Cole, and the likes.

The store has high-end designer shoes and shoes by lesser known designers, upcoming in this field. For a person who cannot afford to buy these shoes at actual prices, this company is a messiah with a large and varied collection with almost 30,000 pairs, that you need a day to walk through the store.

Other than offers like UP TO 70% OFF + BOGO 50% OFF* YOUR 2ND PAIR and FREE SHIPPING ON ORDERS $50 OR MORE, they have a concept of OB rewards giving you 10 points on every $1 spent in stores and online and get 200 bonus points for your first order. This is perhaps one of the schemes to be a huge hit, broadening their client base and gaining popularity.

Off Broadway stocks accessories that can match your footwear. The stores are very well planned with shoes placed at eye level and different styles of shoes being grouped together. Other than discounted range of shoes, they have a clearance shoe section with shoes for one-use prices.

The website for Off Broadway has a fashion guide updating users about the latest trends in the market. It also has endorsements from customers through feeds from Facebook, Pintrest and Twitter.

They also have a military discount where every Tuesday, U.S. military personnel and their families receive a 10% discount on their entire in-store purchase provided that they must present valid U.S. Military ID at time of purchase.They too have gift cards and coupons for the shoes that they stock that you can gift to friends and family.

The store is just one of the many warehouse style shoe stores that is functional in the country, but it is differentiated from the others by the wide range of designs and collections that they have on display.